Social media is critical for any real estate agent’s brand.
If you aren’t using Facebook, Instagram, or even Pinterest – you’re missing out
on some incredibly valuable information and creative ways to reach new clients.
One social media account that might be forgotten: LinkedIn.
Because LinkedIn is mainly viewed as a virtual resume, it can be hard to
consider this a space to reach out to customers, but that’s far from the truth!
It’s a great place to show off your achievements and accomplishments, so potential
clients can gain a better understanding of what you excel at.
With 500 million members and counting, LinkedIn is a
prominent social media space to share what your brand is and what you have to
offer.
Here are some quick and easy ways to give your LinkedIn a
facelift to attract future prospects:
Endorsements
LinkedIn allows you
to write down some of the skills you believe you have and should show to
potential clients. Think about adding tags like “staging perfectionist” or
“helps sell and buy homes” as some of the skills you’d like to highlight.
Your connections can also endorse you with some of the
skills they think you have as well!
Keywords
It’s important to be direct and clear with what your line of
profession is – this not only helps with any confusion that might take place,
but it helps direct you to the exact audience you’re trying to reach. This way,
you are searchable and clients know what you specialize in.
You’ll also want to think about your customized URL. If you
go to the right side of your profile page, you can click “Edit Public Profile
and URL.” From there, you can personalize your URL to stand out above the rest.
Think, “JaneDoeRealEstateAgent”.
Recommendations
Reviews and recommendations can really enhance your
reputation and your business. LinkedIn makes it easy for you to reach out to
past clients:
- Click the “Me” icon at the top of your LinkedIn
homepage
- Select “View Profile”
- Scroll down to the “Recommendations” section and
click “Ask to be recommended”
From there, you can write in your past client’s name (your
connection on LinkedIn) that you would like to have write a review for you!
Engage
Don’t just fix up your profile and walk away! Interact with
content posted by your connections, comment on articles, post articles you find
interesting, etc.
Because LinkedIn is more than just your online
resume, it’s important that you utilize what this site has to offer for your
brand.
