Looking to add something new to your real estate marketing? Something different, fun, and exciting?
You’ve worked on your social media accounts, but what about – podcasting?
More than half of listeners are at least somewhat likely to consider buying from a brand after hearing its advertisement on a podcast AND more than half of all US consumers listen to podcasts.* There’s a lot to be reached in this area of marketing!
But, what can you talk about? Three out of every four listeners* say they tune in to learn new things – so a great way to pull in new prospects and reach new audiences is to talk about the real estate market and giving as much information as possible!
Here are some real estate podcast tips:
- Share real estate market statistics, reports, and any updates that buyers and sellers need to be aware of.
- Focus locally – what does your town/city look like for real estate?
- Help buyers and sellers understand the real estate terminology they’ll be surrounded by when they jump into the process. Aid in their knowledge of how the title and escrow industry works!
- You’ll need to consider how you’d like your podcast to look. Are you the sole host, or will you have a cohost?
- Think about who you’d like to have as a guest star – lenders? Other agents? Previous buyers or sellers?
- You’ll want to plan at 6-months of episodes so your audience has plenty to listen and get hooked to.
- If you’re thinking of how often you should release an episode, once a week is the perfect sweet spot!
- Post your podcast on Spotify, Apple Podcasts, Google Play, Stitcher – the list goes on!
You don’t need to be a famous celebrity to start a podcast; you are a real estate agent, and you have plenty of information and material that buyers and sellers would be eager to listen to!
For more real estate tips, stop by AmeriTitle’s Blog.
Purchasing a home is a bit like a marathon; it takes longer than you expect it to, but once you cross the finish line, you find that it was all worth it.
One of the steps that is very much worth it, is the home inspection.
According to Porch.com, 86% of home inspections find something that needs to be fixed – and it could save the buyer an average of $14,000.
However, with how hot the real estate market is right now (particularly, for sellers), many buyers are were trying their best to make their offer stand out – in June of 2020, 20% of buyers were waiving their inspection contingency.*
But what do home inspectors look for? What are the biggest, most common issues that they find in a home? Let’s check it out!
Home inspectors will evaluate the:
- Major appliances
- Heating & air conditioning systems
- Plumbing & electrical systems
- Home foundation
- Other structural components
- And more
The most common issues are:
- Roofing – these can be leaks, venting, material condition, proper installation, or other visible issues with the roof.
- Electrical wiring – these can be reversed polarity, frayed insulation, DIY wiring, over-fusing, and mismatched wiring.
- Windows – these usually have to do with energy efficiency and indoor air quality.
- Gutters – clogged gutters can cause water to back up and lead to other damage.
- Plumbing – issues can be leaky faucets, clogged drains, and outdated pipes.
Home inspections can really give a buyer a better understanding of a home and its past history. Jumping through this hoop in the home purchasing experience will be worth it once you have your keys in hand!
*Home inspections are incredibly important, but that doesn’t mean it is a “must do.” Please talk with your real estate agent to see what the best option for you and your purchasing experience might be.
Tools. AmeriTitle Tools. We understand that you need the best resources in order to be successful in your market. Look no further than AmeriTitle for the one stop tool shop you need to arm yourself with the knowledge of the real estate market.
EMTRANSFER: A cloud-based service that allows agents, buyers, and earnest money holders to securely document, collect, and disburse earnest money 100% electronically.
NET SHEET: By logging into our website, agents and lenders can access multiple user-friendly net sheets for quick estimates and closing fees.
GET A QUOTE: The Get a Quote widget, powered by Title Capture, is a quick and easy way for lenders to access our title and escrow fee information.
PROFILEZ ON DEMAND: Agents can access property profile information seamlessly and confidently.
Contact your local AmeriTitle Rep to connect with our tools!