Real Estate Tip of the Week: How to Schedule Your Social Media Posts

Posted on | February 24, 2020

Duh, social media is important!

Why?

Because it helps create a band of followers who get to know who you are, what you do, and how you can help them achieve their goals within real estate. Social media helps with attracting leads, following up with past clients, and showing your true authentic self.

But sometimes, your hectic schedule can get in the way of your social media time.

 Everyone’s done it – forgotten to post or to recognize an opportunity to share something with your audience. However, it’s critical that you keep a consistent posting schedule for your brand.

Here’s how to do it:

Scheduling Tool

Facebook – Facebook has it’s own scheduling tool that is free to use. You’ll act like you’re scheduling a normal post, but instead of clicking “Publish,” you’ll click the drop down arrow to select “Schedule.” This will bring you to a window that’ll allow you to select a date and time you want your post to publish.

There will also be a toolbar at the top of your business page with a tab titled “Publishing tools.” In that tab, you’ll be able to see past published posts, any drafts you may have, expiring posts, and posts set to be scheduled in the future.

LinkedIn / Instagram / Twitter – Unfortunately, these platforms do not have their own scheduling tool within the app. There are, however, free scheduling tools that you can use! Postfity is a great tool that is free to use. Check out more social media scheduling tools here.

Take out Your Calendar

We know we just mentioned how busy you are – but blocking out time in your day to work on your social media game is important.

Give yourself 30 minutes a day in the morning and 30 minutes a day in the afternoon. This includes prepping as well as engaging with current posts (liking, sharing, commenting, replying, etc.).

Plan out what you want to post and when – are you going to post about an open house event you’re putting together? What about discussing housing market statistics for first-time homebuyers? Think about what you plan to post, and how you’d like to execute it.

Best Days and Times to Post

According to iMPACT, the best times to post on each social media site are displayed for you below:

Social Media Platform Days and Times to Post
Facebook Wednesday at 11am and 1pm / weekdays from 9am – 3pm
Instagram Wednesday at 11am and Friday from 10-11am / Tuesday through Friday from 10am-3pm
Twitter Wednesday and Friday at 9am / Monday through Friday from 8am-4pm
LinkedIn Wednesday from 9am-10am and 12pm / Tuesday through Friday from 8am-2pm

Now, this doesn’t mean these are the only days and times you can post – rather, if you have a post that you really want your audience to see and engage in, think about posting within these time frames.

Social media is the key to accessing more followers and more leads! It’s a great space to showcase how special you are and what you can bring to the table for your buyers and sellers. Now get out there and post!

For more real estate tips, check out AmeriTitle’s Blog.

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