Social media – if used correctly – will not only greatly impact your sales, but it will also change the way you communicate with potential clients and leads.
And while millennials have been slow to enter the housing market, they’re going to be America’s largest generation – while spending, on average, over 5 hours per day on their smartphones.
In order to reach a new clientele base, it’s important to be relatable and accessible. What is the easiest way to accomplish this, you ask?
To be even more specific, videos on social media platforms like Facebook, Snapchat, and Instagram.
Facebook’s Live feature is where you really want to hone in on your marketing techniques. This is a great format to use while you’re walking through a house or neighborhood. It helps provide a sense of what the area feels and looks like to the viewer.
Your followers are notified every time you go live, which gives you more opportunities for engagement and accessibility.
Instagram offers a couple different ways to share videos with your client base. Instagram Stories will be shorter than what Facebook will offer, and they are available to your followers for 24 hours after being posted before disappearing. However, if you add this video to your Instagram Story Highlights, followers will be able to watch every time they visit your profile.
These short videos might be a good idea to specifically focus on key highlights of the home – i.e., a unique entranceway, a roaring fireplace, or an updated kitchen.
Snapchat, like Instagram Stories, are available to followers for 24 hours before vanishing. Followers on Snapchat are expecting entertaining, fun, and short videos. However, you can piece together multiple videos to make a longer piece.
The 100 million+ active users on Snapchat spend a total of 25-30 minutes a day scanning through snaps. This alone should make you want to jump on board the Snapchat marketing train!
By utilizing videos on social media platforms, you’re not only offering your followers the chance to visualize the home and neighborhood of your listing, but you’re also showcasing who you are as a real estate agent. The more personable you are, the more attractive you’ll be to potential homebuyers who’ll need your help.