Being a real estate agent means you’re juggling many different talents – a few of them you might recognize: staying on top of emails and phone calls, being a great seller, and maybe the most intimating one, a convincing writer.
While those are only just a few of the many things a real estate agent does, writing real estate listing descriptions can – at times – be the most frustrating. How do you persuade potential homebuyers to click on your listing when it’s crowded among many others that look the same?
It’s important that your listings catch a home-shopper’s attention. Here are some fool-proof tips to help set your descriptions apart from the crowd:
Headline / Title
Future homebuyers are scrolling through endless amounts of listings and titles – you want your headline to pop out from the page and grab their attention.
Keep it short and sweet; five to seven words can be a good goal to keep in mind. Using descriptive and emotional words will resonate with the buyer, and hopefully, evoke some sort of response. Some of the better real estate keywords will fall under aesthetics – exposed brick, frameless shower, subway tile – are all good examples.
Topic Sentence
Don’t dance around what you’re trying to get at here – get straight to the point. A reader will ask, why am I reading this? Why should I continue reading this?
Tell them why they’ll love the house to draw them in. Something like: “This cozy bungalow nestled in the foothills will give you seclusion and peace after your long work day” can evoke both an emotional pull and get them to reading.
Highlight Features
This is where you’ll want to highlight the home’s primary features. Primary features include: number of bedrooms and bathrooms, square footage, lot size, location, recent renovations, and unique characteristics.
Give these features captivating descriptions to have the buyer envision their home memories being built there. Don’t be afraid to use a thesaurus!
Call to Action
At the end of your listing, you’ll want to include an urgent call to action to get the homebuyer to make a move. Give them direction on whom to get in touch with!
Listing descriptions are important – don’t let yours get bogged down with other boring ones.
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