With Halloween approaching, it’s important to triple check how your social media accounts are doing – you don’t want them left to dust up in the cobwebs.
Social media is no longer solely a photo album; with YouTube, Instagram, Facebook, and Snapchat, most consumers expect videos from businesses in order to learn more about their product. A survey from REALTORS® showed that 86% of consumers used video to understand the community more, while 70% used video to see a tour of the home.
So videos within social media sort of act as the first introduction to either you, or the home(s) you’re trying to sell. Here are some quick tips to up your video taking skills:
- Video length is incredibly important. You don’t want to overwhelm them with information within a short time frame, but you also don’t want to lose their interest. An ideal video length for Instagram is around 30 seconds, whereas an ideal limit for YouTube falls under the 5 minute mark.
- Upload your videos directly to the platform you’re using. Native videos (videos uploaded directly, instead of through YouTube to be reposted) have a 477% higher share rate on Facebook. Usually this is because of various social media platforms having an auto play feature.
- Utilize SEO (Search Engine Optimization). Think about the title for your video – who do you want it to reach? Use those keywords wisely.
- Be clear and direct in your message – practice, practice, practice.
If you embrace social media and all of its attributes, it will reward you with new opportunities, sales, and clients!